Write Up

to write a formal report or document about something, usually after an event or incident

The police officer had to write up a report about the accident.

She wrote up a detailed account of her trip for the travel magazine.

to increase or improve something, especially by writing about it or promoting it

The journalist's article really wrote up the new restaurant, and now it's always busy.

The company's marketing team wrote up the product's features to make it sound more appealing.